Body Positivity and Diversity Driving the India Lingerie Market
The India lingerie market is evolving to align with global movements around body positivity and inclusivity.
Consumers are moving away from unrealistic beauty standards and demanding lingerie that celebrates all body types. Brands are now offering extended size ranges, adaptive lingerie, and styles that prioritize comfort without compromising on design.
Campaigns featuring diverse models are reshaping perceptions and encouraging women to embrace lingerie as a symbol of self-love rather than just necessity. This cultural shift is creating new opportunities for both domestic and international brands to tap into underserved markets.
As inclusivity takes center stage, the India lingerie market is not only expanding in value but also redefining its role in promoting confidence and empowerment.